Sommly Blog
Insights, tips, and stories from the world of wine and restaurant technology
The Art of Wine Pairing: Beyond the Basics
Discover how innovative restaurants are going beyond traditional wine pairing rules to create memorable guest experiences and increase wine sales. Learn from sommeliers who are breaking conventions and finding success.
Jesse Sum
Cofounder and CEO of Sommly
Recent Articles
Training Your Staff on Wine Knowledge Without Overwhelming Them
Practical approaches to building wine confidence in your front-of-house team without requiring sommelier-level expertise.
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5 Wine Menu Design Principles That Drive More Orders
How the layout, descriptions, and organization of your wine list can significantly impact guest ordering behavior.
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How Technology is Transforming the Restaurant Wine Experience
From AI-powered recommendations to digital wine lists, explore how technology is helping restaurants sell more wine.
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